Connect legacy phone systems to modern phone features while enjoying significant cost savings and enabling enhanced customization.
Mitigate the risk of consumers being harmed by fraud and bad actors and deliver a trusted, branded call experience.
NUSO and Branded Calling ID (BCID™) provide the only industry-led, standards-based Rich Call Data (RCD) ecosystem engineered to be secure by design. It delivers trusted, branded calls nationwide for businesses of all sizes.
Remove uncertainty about who is calling with BCID by displaying:
Business Name
Business Logo
Reason for the Call
Business telephone numbers, caller display names, logos, and call reasons are thoroughly vetted by Authorized Partners to ensure caller authenticity and legitimacy.
Open, transparent, and trusted ecosystem
Standards-based Rich Call Data (RCD) solution incorporating end-to-end security
Rigorous vetting and validation of business data
Multiple roles performed by participating BCID Authorized Partners like NUSO
Common terms & conditions plus adherence to industry best practices and compliance reviews
NUSO and BCID support the delivery of verified branded calls that undergo vetting and validation to restore trust in voice calls with clear business identification, including the business name, logo, and the business-generated reason for the call.
NUSO and BCID provide a simple and transparent “on-ramp” to send cross-carrier branded calls to their customers through a trusted and secure industry ecosystem. BCID is designed to work seamlessly across nationwide networks so businesses can deliver trusted, branded calls.
Provider network interoperability is what makes the BCID ecosystem different from other solutions. The communications industry collaborated and published the Branded Calling ID Best Practices, identifying the interoperability requirements to deliver a trusted end-to-end solution facilitated by a single uniform ecosystem.
BCID is built on in-band, end-to-end cryptographically signed calls leveraging STIR/SHAKEN regulatory standards to convey Rich Call Data to consumer smartphones.
Set up a business account with NUSO, a BCID Authorized Partner, to begin engaging customers in the most secure and industry-supported branded calling solution.
NUSO and BCID provide the only market solution that incorporates independently vetted authorized partners who must comply with industry-defined best practices. “BCID” is a service mark of CTIA – The Wireless Association.
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Backed by responsive, 24/7 award-winning Service and Support teams, all NUSO solutions are engineered for reliability, flexibility, cost-effectiveness, and customization to fit the needs of every company, no matter the industry or size of the business.
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